.website

.website is a generic top-level domain whose meaning is deliberately literal: it identifies an internet address as a website. That simplicity makes the extension easy to understand without tying the site to a country, industry or organizational type.

It can work for personal sites, small businesses, campaigns, landing pages, portfolios and projects where the preferred name is more important than having a highly specific extension. The word can also be useful in spoken or printed material because it clearly signals that the address belongs on the web.

The tradeoff is that .website says very little about what the site actually does. A more descriptive extension may communicate a sector or purpose more quickly, while .website is best when the brand name itself carries most of the meaning.

.website is an open generic top-level domain. Available names can generally be registered through participating registrars, subject to registry and ICANN policies. Reserved, premium and trademark-related considerations may still apply to particular names.