.rich

.rich is a generic top-level domain built around a word associated with wealth, abundance and premium positioning. Its meaning is aspirational rather than tied to a particular profession or industry.

The extension can be used for luxury products, wealth-related media, lifestyle projects and brands that deliberately want a high-end or abundance-oriented identity. It can also form short phrases where “rich” is part of the intended message.

That tone can be polarizing. For some audiences it communicates exclusivity or success; for others it may feel boastful or overly focused on wealth. Brands should consider that perception before making it a primary address.

A .rich domain does not prove that a person is wealthy, that an investment is legitimate or that a product is premium.

IANA classifies .rich as a generic top-level domain and the ICANN agreement is non-sponsored. Standard registration is generally open, subject to registry policies, reserved names, premium pricing classifications and third-party rights.