.lifestyle

.lifestyle is a generic top-level domain centered on the way people live, including interests, habits, design, wellness, travel, food, fashion and consumer choices.

The extension can suit magazines, creators, consumer brands, wellness businesses, travel projects, home and design sites and companies whose established positioning uses “lifestyle”. Compared with narrower TLDs, it gives a publisher or brand room to cover several related topics without changing its domain category.

Internet Naming Co. currently manages .lifestyle and lists it among its available TLDs. ICANN classifies the Registry Agreement as Base / Non-Sponsored, so standard registrations are not limited to a specific profession or community.

The broad aspirational meaning should not be mistaken for independent validation of health, sustainability or product claims made by a site.

VYR classifies .lifestyle as open, subject to registry and ICANN policies, reserved names, premium classifications and third-party rights.