.direct

.direct is a generic top-level domain built around the idea of going straight to a source, seller, service or destination. It can work as both a descriptive word and part of a brand name.

The extension can suit direct-to-consumer businesses, booking services, sales channels, logistics, communications and companies whose established name includes “Direct”. A concise name before .direct can create an action-oriented address.

The word can imply that a visitor is dealing with the source rather than an intermediary, but a .direct domain does not prove manufacturer ownership, official status or a direct contractual relationship.

Brands should therefore avoid using the extension in a way that falsely suggests authorization or affiliation.

.direct is an open generic top-level domain, subject to registry and ICANN policies, reserved names, premium classifications and third-party rights.