.desi

.desi is a generic top-level domain built around a term commonly used for people, culture and communities connected with the Indian subcontinent and South Asian diaspora.

The extension can suit cultural projects, media, food, entertainment, community organizations, personal brands and businesses serving South Asian audiences around the world. The word can provide a stronger cultural signal than a country-specific TLD when the intended identity spans several countries.

“Desi” is a cultural term rather than a legal nationality or formal membership category. Registering a .desi domain does not establish ethnicity, citizenship or affiliation with any organization.

The meaning can also vary by community and context, so brands should use it in a way that is clear and respectful to their intended audience.

.desi is an open generic top-level domain, subject to registry and ICANN policies, reserved names, premium classifications and third-party rights.