.blog

.blog is a generic top-level domain created specifically around blogging and regularly published written or multimedia content. Its meaning is direct: visitors can reasonably expect a journal, publication, commentary site, company blog or personal writing project before they open the page.

That clarity makes .blog useful for writers, journalists, creators, experts, communities and companies that want to separate editorial content from a corporate or product website. It can also work as the primary domain for a publication whose identity is built around ongoing posts rather than a conventional business site.

The descriptive strength can become a limitation if the project later grows into something much broader than a blog. A company may therefore choose .blog for its editorial section while keeping another domain for the main brand.

.blog is operated by Knock Knock WHOIS There, LLC, an Automattic company, and entered General Availability in 2016. It is generally open for registration, subject to registry policies, reserved or premium names, availability and third-party rights.